I think the importance of creativity today really…

I think the importance of creativity today really reflects a fundamental rift in the nature of the economy. You know, in the old days, wealth was created because in the industrial era, you manufactured everything , you got economies of scale, you had long production runs, you were really effective - you know, you could get a Model T, any color just so long as it was black. Right? So there was centralization . And there was a whole set of presumptions about how to manage, how to create an organization - you know, a typical kind of hierarchical organization - to make sure that things ran smoothly. Well, that may be great for a relatively stable era of history - relatively stable - but now things are functionally unstable - and so we need less economies of scale and more economies of recovery . Which means that the management approach, the organizational approach, has got to shift as well.