A marketing plan is comprehensive document or blueprint that outlines…
Read the text aloud.
A marketing plan is comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplished specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business.
Opens question #010202 in the RealPTE practice screen.
How to read it
A marketing plan is comprehensive document or blueprint‖that outlines a business advertising and marketing efforts|for the coming year.‖It describes business activities|involved in accomplished specific marketing objectives|within a set time frame.‖A marketing plan also includes a description|of the current marketing position of a business.
| short pause ‖ breathe
Words to stress correctly
| comprehensive | com·pre·HEN·sive | /kɑmpriˈhɛnsɪv/ |
| activities | ac·TIV·i·ties | /ækˈtɪvətiz/ |
| accomplished | ac·COM·plished | /əˈkɑmplɪʃt/ |
| advertising | AD·ver·tis·ing | /ˈædvɚtaɪzɪŋ/ |
| description | de·SCRIP·tion | /dɪsˈkrɪpʃən/ |
| objectives | ob·JEC·tives | /əbˈdʒɛktɪvz/ |
50 words, aim for 19–23 seconds; no numbers. Breathe after blueprint, year and frame; a short pause after description.
Where marks are usually lost
The text has odd grammar ('is comprehensive document', 'in accomplished') – read it exactly as printed without pausing to fix it. Stress com·pre·HEN·sive on the third syllable, ac·TIV·i·ties, ac·COM·plished, de·SCRIP·tion, ob·JEC·tives on the second, and AD·ver·tis·ing on the first. Keep the -s in outlines, efforts, describes, objectives, includes and the -ed in involved, accomplished.
General tip: marketing appears five times; say it the same way each time and don't let it get faster or mumbled on the repeats.
What it means: 中文 · हिन्दी · नेपाली · Tiếng Việt
中文: 营销计划是一份综合性文件或蓝图，概述企业来年的广告与营销工作。它描述在设定时间范围内，为完成特定营销目标所涉及的商业活动。营销计划还包括对企业当前营销状况的描述。
हिन्दी: मार्केटिंग योजना एक व्यापक दस्तावेज़ या खाका है जो आने वाले वर्ष के लिए किसी व्यवसाय के विज्ञापन और मार्केटिंग प्रयासों की रूपरेखा देता है। यह एक निर्धारित समय-सीमा के भीतर विशिष्ट मार्केटिंग लक्ष्यों को पूरा करने में शामिल व्यावसायिक गतिविधियों का वर्णन करता है। मार्केटिंग योजना में व्यवसाय की वर्तमान मार्केटिंग स्थिति का विवरण भी शामिल होता है।
नेपाली: मार्केटिङ योजना एक विस्तृत दस्तावेज वा खाका हो जसले आगामी वर्षका लागि व्यवसायको विज्ञापन र मार्केटिङ प्रयासहरूको रूपरेखा दिन्छ। यसले तोकिएको समयसीमाभित्र विशेष मार्केटिङ उद्देश्यहरू पूरा गर्न संलग्न व्यावसायिक गतिविधिहरूको वर्णन गर्छ। मार्केटिङ योजनामा व्यवसायको हालको मार्केटिङ स्थितिको विवरण पनि समावेश हुन्छ।
Tiếng Việt: Kế hoạch tiếp thị là một tài liệu hay bản thiết kế toàn diện phác thảo các nỗ lực quảng cáo và tiếp thị của doanh nghiệp cho năm tới. Nó mô tả các hoạt động kinh doanh liên quan đến việc hoàn thành các mục tiêu tiếp thị cụ thể trong một khung thời gian định sẵn. Kế hoạch tiếp thị cũng bao gồm mô tả vị thế tiếp thị hiện tại của doanh nghiệp.
More Read Aloud questions
Read Aloud format (Pearson)
| Prompt | Text up to 60 words |
|---|---|
| Preparation | 30–40 seconds |
| Time to answer | Depends on the length of the text |
| Skills assessed | Speaking |
| Scored on | Content; Pronunciation; Oral fluency |
How it is scored
- Content is scored by counting the correct words in your response.
- If you stay silent for more than 3 seconds, the recording stops.
- You can record your response only once.
Source: Pearson, PTE Academic & UKVI test format, Part 1: Speaking & Writing, checked 9 October 2026.