One distinguishing feature of business is its economic character. In…

One distinguishing feature of business is its economic character. In the world of business, we interact with each other not as family members, friends, or neighbors, but as 1 and sellers, employers and employees, and the like. Trading, for example, is often accompanied by 2 bargaining, in which both sides conceal their full hand and perhaps 3 in some bluffing. And a 4 salesperson is 5 in the art of arousing a customer’s attention (sometimes by a bit of puffery) to 6 the sale. Still, there is an “ethics of trading” that prohibits the use of false or deceptive claims and tricks such as “bait-and-switch” advertising. Buyers buys hard soft well-versed well viewed clinch clench.