Write Essay · Part 1: Speaking & Writing
Brands and specials
17 students marked "I sat this"Added 16 Dec 2020Question #079006
Write an essay.
①Companies should pay attention to reputation and branding or special sales and discount? Do you agree or disagree?
②Should marketing for consumer goods companies like clothing and food emphasize reputation or short term strategies like discounts and special offers?
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Write Essay format (Pearson)
| Prompt | 2–3 sentences |
|---|---|
| Time to answer | 20 minutes |
| Skills assessed | Writing |
| Scored on | Content; Development, structure and coherence; Form; General linguistic range; Grammar usage and mechanics; Vocabulary range; Spelling |
How it is scored
- Full Form credit at 200–300 words; under 120 or over 380 words scores zero.
- A response that misses the topic scores zero on every trait.
- Partial credit applies: a partly correct response still scores.
- Traits are scored by AI; a human expert also reviews Content, Development/Structure/Coherence and General Linguistic Range.
Source: Pearson, PTE Academic & UKVI test format, Part 1: Speaking & Writing, checked 9 October 2026.