You just bought peanut butter. You chose the…

You just bought peanut butter. You chose the jar because, well, you've always eaten the crunchy variety. In reality, however, something else may have 1 your choice— the product you picked was centrally located on the store shelves. Researchers tracked eye 2 of 67 subjects scanned a 3 by 3 matrix of fictitious brands. The tracking found that consumers tend to focus on the objects in the middle—specifically, five seconds before they make their choice. And they do this for all kinds of products, from 3 to online movies. Also, subjects continued to go for the centrally-located brand even if the product was not in the middle of their specific visual field. So it's not in 4 to one's view, it is literally about the product being central within the entire shelf 5 . Past studies have shown that people tend to make a lot of choices based on central locations, like choosing the middle bathroom stall in a public washroom, a middle seat at a table, or even the middle items in a series of arbitrary objects.The test consumers had no conscious 6 that they had chosen centrally located brands.Makes you wonder what you've taken home without 7 why.