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Almost all public spaces nowadays have advertisements in sight, and all forms of media, from newspapers to the cinema to the Internet, are 1 with adverts. This all-pervasive presence 2 the value of advertising to us. Without it, businesses of all types and sizes would 3 to inform potential customers about the products or services they provide, and consumers would be unable to make 4 assessments when looking for products to buy and services to use. Without advertising, the promotion of products and 5 that contribute to our physical and psychological well-being-medicines to treat minor ailments, insurance schemes to protect us, clothes and cosmetics to make us look and feel better- would be 6 more 7 than it is. And without advertisements and the 8 represented in them, the world would be a far 9 place.